Developing a Communication Effectiveness Measure (016)


Study Information

George Mason University is conducting a study to test and refine a newly developed instrument designed to measure perceived effectiveness of communication products. The intention of the study is to provide the Network with an instrument that can be used to measure the impact of all JCOIN communication products. The study team is piloting the instrument with two sites, the Iowa Department of Corrections and the Arizona Supreme Court. The goal of the study is to develop and validate a communication effectiveness instrument to measure the potential impact of training, and technical assistance related to research to practice issues.

This measurement tool can be used to gauge the quality and influence potential of a wide range of communication materials and activities, such as infographics, brochures, videos, webinars, workshops, training programs, to name just a few. Effective communication is integral to JCOIN’s effort to improve the uptake of evidence-based practices in justice-health settings. A valid and reliable instrument of perceived effectiveness will provide great utility in both the development and evaluation of JCOIN’s communication efforts.

Study Locations:

  • Arizona (AZ)
  • Iowa (IA)

Grant number: U2CDA050097

Link to NIH Reporter record:

Study Team

PI: Faye Taxman, Xiaoquan Zhao

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Study Aims

• Develop the measure of perceived effectiveness of JCOIN communication products

• Examine the psychometric properties and predictive validity of this newly developed measure of perceived effectiveness of JCOIN communication products

Research Type